DIY or DIWM? The Right Data Support for Your Growing Brand
You build great products. Let us help make sure your product data works just as hard as you do.
Managing product data is an ongoing responsibility. New product launches, pricing updates, vehicle applications, digital...
The SEMA Data “Tree House” Is Calling — Join Us Live or Online!
New features. Fresh ideas. Guest speakers. And a look at what's coming next!
SEMA Show week is almost here, and we're kicking things off with our special annual event you won't want...
Proposition 65 Changes Are Coming — SEMA Data Is Preparing with You
Regulatory changes are on the horizon, and SEMA Data is taking a proactive approach to help the automotive aftermarket prepare.
California's Proposition 65 (Prop 65) warning requirements are evolvi...
Manufacturer Information
MANUFACTURERS, IMPORTERS, BRAND OWNERS
Complete, flexible and affordable product data management, and comprehensive tools and services to help you going fast
Reseller Information
DISTRIBUTORS, RETAILERS, eCOMMERCE
Access the largest source of product data in the specialty automotive industry along with tools and services to get you up and running
Resources
Proposition 65 Changes Are Coming — SEMA Data Is Preparing with You
Regulatory changes are on the horizon, and SEMA Data is taking a proactive approach to help the automotive aftermarket prepare.
California's Proposition 65 (Prop 65) warning requirements are... READ MORE
Have a question about your product data? Need help with an export? Adding a user to your account? Found something that doesn't look right?
Whatever you need help with, the SEMA Data Customer Portal is the best place to start.
The Customer Portal gives manufacturers, brand... READ MORE
When you need help with your SEMA Data account, product data or reseller tools, getting the right information to the right person matters. The SEMA Data Customer Portal gives manufacturers, brand owners and resellers one place to submit questions and requests directly to the SEMA Data team.... READ MORE
On May 1, we're making a change to the SEMA Data Launch tier, and we think you'll like it. Launch is our free tier, available to all resellers. Up until now, that meant with limited access to our reseller tools for 30 days. The idea was to give new users a window to explore the... READ MORE
When product data is accurate, everyone benefits...with a known caveat:
In today’s automotive aftermarket, product data moves fast — and it moves through a lot of systems. Manufacturers invest in accurate ACES and PIES data, rich media, and detailed marketing...
SEMA Data has partnered with Admark Automotive to deliver a turnkey eCommerce platform built for both B2C and B2B, providing the tools you need to maximize the extensive product content provided by SEMA Data to sell faster and smarter.
Solving a Major Industry Challenge ...
Understanding Bronze and Silver Data Scores — and What They Mean for Resellers
The SEMA Data Scorecard was created to measure the quality and completeness of product and technical data shared by manufacturers. While Gold and Platinum levels represent the highest standards of Data...
If you were to search through the many articles on the semadata.org website, you'll find no less than a dozen that mentions the importance of product images for selling your products, online and in point-of-sale systems.
We still see many of your datasets with only one image per p...
READ MORE
Today's digital marketplace makes it easier for consumers to purchase our products from countless aftermarket dealers. While this is a definite plus for the distribution of our product, one of the negatives of this is that product information fed to consumers is not always accurate. By building and submitting our product and application data to the SEMA Data Coop for distribution, we have complete control over the product data that is supplied to jobbers and online dealers. This ensures that the product information and digital assets used by these resellers is uniform worldwide.
Hedman Performance Group
Manufacturers
DIY or DIWM? The Right Data Support for Your Growing Brand
You build great products. Let us help make sure your product data works just as hard as you do.
Managing product data is an ongoing responsibility. New product launches, pricing updates, vehicle applications,... READ MORE
The SEMA Data “Tree House” Is Calling — Join Us Live or Online!
New features. Fresh ideas. Guest speakers. And a look at what's coming next!
SEMA Show week is almost here, and we're kicking things off with our special annual event you won't... READ MORE
Proposition 65 Changes Are Coming — SEMA Data Is Preparing with You
Regulatory changes are on the horizon, and SEMA Data is taking a proactive approach to help the automotive aftermarket prepare.
California's Proposition 65 (Prop 65) warning requirements are... READ MORE
Featuring this month's SEMA Data Excellence level brands' products from B&W Trailer Hitches, BluePrint Engines, Fluidampr, K&N, and QA1!
QA1 R223-130S Four Link Kit with QA1 9in. Housing Double Adjustable, and Part No. R223-130S
Take your 1964–1966... READ MORE
Resellers
DIY or DIWM? The Right Data Support for Your Growing Brand
You build great products. Let us help make sure your product data works just as hard as you do.
Managing product data is an ongoing responsibility. New product launches, pricing updates, vehicle applications, digital...
The SEMA Data “Tree House” Is Calling — Join Us Live or Online!
New features. Fresh ideas. Guest speakers. And a look at what's coming next!
SEMA Show week is almost here, and we're kicking things off with our special annual event you won't want...
Featuring this month's SEMA Data Excellence level brands' products from B&W Trailer Hitches, BluePrint Engines, Fluidampr, K&N, and QA1!
QA1 R223-130S Four Link Kit with QA1 9in. Housing Double Adjustable, and Part No. R223-130S
Take your 1964–1966 Must...
Get your fresh, hot data files today! The following brands are now LIVE and available for exports:
ASFIR 4x4 - Manufactures rugged skid plates, bumpers, and off-road protection for Toyota, Jeep, Ford, and other 4x4 vehicles.
Brembo - Delivers world-class braking sys...